In 2011, E-Mart collaborated with 110 interns to create the 'E-Mart Brand Book'. 
The brand book contains E-Mart's brand values and philosophy, and demonstrates E-Mart's efforts to enrich the lives of its customers. It shared E-Mart's forward-looking vision for sustainable development and innovative store experiences. The project demonstrated the positive impact that youthful energy and creative ideas can have on brand strategy.
As a result, the brand book played an important role in strengthening E-Mart's image and deepening communication with customers.